Lead with the question
“Who gets to build the future?” opens a national conversation about whose ideas, places and institutions shape what comes next.
ESHIP CONVERGE 2026 · PARTNER CAMPAIGN
WHO GETS TO
BUILD THE FUTURE?
A ready-to-use campaign for the people and organizations building a more inclusive, connected future for entrepreneurship in America.
November 17–18, 2026
12–5 p.m. ET
Virtual by design
START HERE
Find your campaign kit.
Use the approved general campaign or choose your organization for four tailored images and matching post copy.
Open the kitsTHE CAMPAIGN
One question. Many answers. A shared invitation to build.
Make the answer visible
Each image names the people, places, organizations and capabilities already building the future of entrepreneurship.
Invite people into the work
Every post points back to one clear action: join us in building the future of entrepreneurship in America.
PROMOTION PLAYBOOK
What to share, when to share it and what each asset is for.
LAUNCH WINDOWSEP 22–OCT 2Earlier in the window is preferred.
Start with your launch image and announcement post.
Publish your organization’s Image 1 and its matching launch copy between Tuesday, September 22 and Friday, October 2, 2026. This establishes your organization’s role in the campaign before you use any follow-up assets.
Post wherever your audience is. Use LinkedIn, Facebook, Instagram, your e-newsletter, email, website or other community channels. LinkedIn is simply where ESHIP Alliance will concentrate its own campaign.
OUR LINKEDIN CAMPAIGN
Join the ESHIP Alliance conversation on LinkedIn.
ESHIP Alliance will run its core campaign on the ESHIP Alliance LinkedIn page. After publishing your own launch post on the channels that work best for you, visit our LinkedIn launch post and add a comment expressing your support. You might write “We get to build the future!”, “[Your organization name] is building the future!”, or another message of support.
Share the launch post with your network—and whenever you publish campaign content on LinkedIn, tag @ESHIP Alliance so we can see, engage with and amplify your post.
Visit ESHIP Alliance on LinkedIn ↗Post at least once a week
After your launch announcement, share campaign content through any mix of LinkedIn, Facebook, Instagram, e-newsletters, email, your website or other channels that reach your audience—at least once each week through the week of ESHIP Converge.
Choose the right source
Each week, use a general campaign post, one of your organization’s unique posts, or share an ESHIP Alliance post from our LinkedIn page.
Continue through November 20
The campaign ends Friday, November 20. ESHIP Alliance will provide separate campaign-wrap materials after the event.
AssetUse it forWhen to use it
Organization Image 1Launch announcementAnnouncing your organization’s role in ESHIP Converge 2026.Post first, during the September 22–October 2 launch window.
Organization Image 2People in the QuestionSpotlighting the people or core constituency your organization serves.Any time after your launch post.
Organization Image 3Community or field in actionConnecting your organization to a place, community, network or field-level story.Any time after your launch post.
Organization Image 4Solution or capability in actionShowing the strategy, capability or outcome your organization brings to the work.Any time after your launch post.
General campaign imagesCampaign-wideBroadening the collective story or filling your weekly campaign cadence.Any time; use before or after your organization launch.
ESHIP Alliance postsLinkedIn sharingAmplifying timely campaign updates with a comment or share.Comment on our launch post, share campaign posts and tag @ESHIP Alliance ↗
Questions or need support?Email Fay Horwitt and we’ll help you choose or use the right materials.
fay.horwitt@eship.org
PROMO KIT
Choose what you need.
Every asset is paired with approved, copy-ready social content.
Organization kits include one launch announcement and three evergreen follow-up posts.
Your kit will appear here.
Choose an organization above to view its images and matching post copy.
HOW TO USE YOUR ORGANIZATION KIT
Launch first. Then keep the campaign moving.
Launch announcement
Announce your organization’s role in ESHIP Converge 2026. This is the first image and post your organization should publish.
Evergreen follow-ups
Use these in any order, at any time after the launch post. Each stands alone and connects your work to a different campaign theme.
NOVEMBER 17–18 · VIRTUAL BY DESIGN